Get Reliable SEO Forecasts.


  • Organic Traffic / Revenue Forecasts
  • ROI Forecasts


How it works


Simply add us as a user in the relevant Google Analytics property and you're good to go. We may have a few questions about your historical data.

In 3-5 days, you'll receive your 12 month forecast. This includes monthly organic sessions plus a revenue and ROI forecast if data is available.

Present your forecast in our interactive report. You can model different session & revenue scenarios and the forecast automatically updates every month with actual values.

Explore the interactive report


Organic Sessions Forecast (12 Month)

FutureThought takes SEO forecasting off your hands.

The interactive report comes with a 12 month organic sessions forecast alongside a three month moving average using historical data from your Analytics.

You can also model additional growth on your forecast. Perfect to showcase the value of SEO over time and highlight the opportunity in pitches.

It automatically updates every month, so you can see last month's performance, next month's predicted performance and an on-going forecast summary that becomes more accurate over time.

Organic Revenue Forecast (12 Month)

Tying revenue performance to SEO projections has long been a challenge, until now.

This revenue forecast takes the organic sessions forecast and estimates on historical average order value and conversion rate to forecast your organic revenue (across any currency) for the next 12 months.

Organic ROI Forecast (12 Month)

Want to prove the value of SEO over time?

Input all of your retained and fixed costs and the report will forecast your return on investment across the forecast period.

The value of tying actual revenue to SEO forecasting is huge. FutureThought easily solves that challenge. For anyone looking to predict the financial impact of SEO changes, FutureThought is a game-changer.Cyrus Shepard, Zyppy

Affordable Yearly Pricing


£49/ year

1 Forecast

Unlimited support
Interactive reporting
Raw data
Free updates (Data Studio reporting suite coming soon)
£239/ year

6 Forecasts

Unlimited support
Interactive reporting
Raw data
Free updates (Data Studio reporting suite coming soon)
£379/ year

12 Forecasts

Unlimited support
Interactive reporting
Raw data
Free updates (Data Studio reporting suite coming soon)
£599/ year

24 Forecasts

Unlimited support
Interactive reporting
Raw data
Free updates (Data Studio reporting suite coming soon)

Frequently Asked Questions


What support do I get?
I'll be available and responsive on email for any questions you have on your forecasts. If you also need a customised pricing plan or a bespoke forecast created, please get in touch.
How long does it take to set up?
It takes between 3-5 days to set up the SEO forecast.
What access do I need to provide?
You'll need to add the FutureThought email as a user in Google Analytics for the SEO Forecast. It's still possible to forecast with other analytics suites, please just get in touch.
How much historical data is needed?
The last two years organic sessions and revenue/conversion data is needed to determine an accurate base forecast.
Can I get access to the raw data?
Yes. All of the variables from the forecast will be available in a Google Sheets source that you can use to integrate with your reporting. Like the forecast, this will automatically update every month.
What's the forecasting period?
The model uses a 12 month base forecast from the current month. The 12 month forecasting period is fixed but please get in touch if you need a reforecast or need to change the 12 month forecasting period.
Does the forecast update every month?
Yes. The forecast period is fixed but the forecast summary will update with actual organic session and revenue data every month. The 3 month moving average will also update every month, as well as last and next month summaries.

Tried and tested from an experienced SEO consultant


Following 10 years in SEO, I created FutureThought after becoming frustrated with building overly complex forecasting models in spreadsheets to make up for the lack of tools on the market.

My aim is to provide you with reliable forecasts, with simple functionality to adjust them using your expertise, so that you can plan ahead and become more confident in predicting future performance.

Andrew Charlton, Founder FutureThought

See the interactive SEO forecasting report

Sign up to see the interactive SEO forecasting demo.