Forecasting For SEO Course

SEO Forecasting is an expectation.

Before businesses invest in SEO, they want to know what they’re getting for their money.

The pressure for businesses to be data-driven means it’s more important than ever to be accountable for your SEO performance.

And it’s rewarding.

Being able to reliably forecast SEO performance can:

  • Win you more clients.
  • Increase investment into SEO.
  • Challenge unrealistic business targets.

But with so many unknowns - algorithm updates, implementation issues and economic challenges - how can you possibly predict the future?

It's possible. I'll show you how to embrace this uncertainty.

Introducing Forecasting For SEO.

Who am I?

I'm Andrew Charlton and I’ve been working in SEO for over 10 years.

I've successful led agency teams, and consulted on some of the largest brands in the UK.

Some of that time I spent as a forecasting sceptic. I always thought it was impossible to project SEO performance.

But like SEO, the same mysterious complexity drew me to forecasting. And the more I learned about it, the more I understood and valued it.

So much so, I now build forecasts for many SEO agencies and businesses across the world with FutureThought.

I want to share everything I’ve learned and the principles I’ve tried and tested in this course.

What's Inside?

I’m still working on the course contents but here’s an outline of what you can expect:

  • The thing about forecasting
  • Why you should forecast
  • When you should forecast
  • How to forecast organic traffic (including templates)
  • How to forecast organic revenue (Including templates)
  • Why forecasting isn’t enough
  • Presenting your forecast

Kind Words


Do I need to have technical skills?
There are some technical skills needed to navigate around worksheets and workbooks but you don't need to be a developer.

I’m not a statistician, data scientist or analyst - and you don’t need to be either. I use simple, intuitive forecasting models and explain them plainly to help you improve your forecasting.
Who is this course for?

All SEOs:

  • Freelance SEOs
  • Agency SEOs
  • In-house SEOs

While this course is aimed at SEOs specifically, there are principles that can be applied across all digital marketing forecasts.

When is the release date?
15th February 2021
What will the format be?
Slides and web demonstrations with audio. There will also be Google Sheet / Google Colab templates included.
Does this course guarantee my forecasts will be accurate?

No. But it will give you the following:

  • A better understanding of how to evaluate forecasting models to increase the likelihood of accurate forecasts.
  • Rules to follow for when not to forecast, so that you don’t end up with inaccurate forecasts.
  • How to communicate with caveats to set better expectations with your forecasts.

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