Privacy Policy


FutureThought is committed to respecting your privacy and protecting your personal information. This privacy notice sets out:

  • When we collect personal information about you;
  • What types of personal information we collect;
  • Why we collect it;
  • How we keep it safe;
  • Who we share personal information with; and
  • Your rights and choices about the personal information that we hold.


When we collect personal information about you

We collect personal information about you whenever you make a purchase or sign up by email to receive a demo.

The types of personal data we collect and why we collect it


Type of personal data Why we collect it
Personal and contact details To be able to make and fulfil your purchase.
To communicate with you about your purchase.
Information about past and current purchases To arrange or provide services tailored to your requirements.
To communicate in a relevant way.


Our legal basis for using your personal information

We will only process your personal information where we have a legal basis to do so. Depending on the circumstances, the legal basis will almost always be one or more of the following:

  • so that we can make and fulfil your booking or otherwise perform our contract with you;
  • to comply with a legal obligation;
  • to protect the vital interests of you or another person; or
  • because you have consented to our using your information for a particular purpose.


How do we keep your personal information safe?

Protecting the confidentiality and integrity of your personal data is a responsibility that we take seriously at all times. We use appropriate technical and organisational measures to help to keep personal data secure against unauthorised or unlawful processing, and against accidental loss, destruction or damage.


Who do we share your personal information with?

Payment processing companies to process your payment.

With third party service providers which help us understand our customer behaviour or help improve our website, our products and services.


Marketing communications

When you purchase or register with us we will ask if you would like to receive marketing communications. If you have previously agreed to receive marketing communications we may send you relevant offers and news about our products.

You can change your marketing preferences by contacting us in any way or by using the ‘unsubscribe’ link in our marketing emails.

We will respect your choice as to what communications you wish to receive and the methods by which you are sent them.


Data retention

We will keep your personal data for only as long as it is necessary for the purposes set out in this privacy notice. After this time, we will securely erase or anonymise personal data.

Your rights and choices about the personal information that we hold

You can ask us for a copy of the information that we hold about you.

You can also ask us to correct any information which you don’t think is correct or to delete the information we hold about you.

To comply with these requests we may need you to confirm your identity by providing documents or additional information.

You have the right to lodge a complaint about how we have handled your personal information with the Information Commissioner's Office (ICO).


Contact us

Our address is: 5 Crawford Place, Whitley Bay, Newcastle Upon Tyne.


Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:


Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

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